You'd think that a such a great band would be able get their marketing strategy figured out.
But nooooooo, they've effed it all up again.
The latest word I hear (unconfirmed) is that the album release is now pushed back to DECEMBER!!!!!!!!!
And don't you love the "preorder the album and download the tracks" announcement. Well, I pre-ordered several copies the first day it was available, but I won't get to take part in the downloads because THEY DIDN'T ANNOUNCE THAT THE DL WOULD ONLY BE AVAILABLE FROM ONLY ONE SITE until much later.
Here's a band that regularly sold out 20,000 seat venues night after night... for many years they were known as one of the 70's "supergroups"... a band that has been putting out albums (semi)-regularly for 30 years... a band whose lineup has consisted of some of the most talented musicians on the planet.
This is also a band that most people these days have never heard of, they can't get a song on the radio no matter what they do, and their album sales are crappy with every release.
How can this be? Pink Floyd doesn't have this problem, and neither do a host of other talented and semi-talented older bands.
At the other end of the spectrum is a band like Kiss, these guys are billionaires. The latest thing they're marketing is Kiss coffins. You can already buy Kiss ________ (insert ANYTHING here), and those guys REALLY sucked.
Yes parted ways with the big record companies a long time ago, I don't know why. Whether they were booted or decided to do it themselves, I can't say. I do know that if you have a deal with a big company, they get most of the money from album sales. Many bands, once they get really big, move away from the record companies and start their own so they get some of the cash. I can't say I blame them, but the side effect is no airplay. The majors have a stranglehold on the radio stations, they pretty much can't play anything that isn't on the majors' approved lists (there are exceptions to this though).
How many of us would LOVE to have some Yes merchandise.... most of us, probably. Maybe a Yes logo bumper sticker, or WHATEVER. But there's almost nothing available. Yeah, you can get a yes shotglass, and there might still be a few of those beer steins floating around, but that's about it.
Why doesn't someone associated with this organization wake up and make some attempt to market this band properly?
I started to write this rant a few months ago when they botched the Radio City announcement. Yes has NEVER played Radio City before. This should have been a MAJOR announcement, and it certainly should have been announced BEFORE tickets for the other 2 NY area shows went on sale.
There are lots of other 70's bands that still get airplay and sell a lot of albums: floyd, the eagles, the who, zep, journey, etc. Even Santana has figured out how to hook into the new millennium, and he was around for WOODSTOCK ....the FIRST one!
Ok, so this turned out to be a rant instead of a well-thought-out message, but the point remains.... who's driving the ship?
Rock and Roll Hall of Fame? Hah! At this rate, they'll just be a minor footnote in Old Fogey Magazine.
C'mon YES, can't you combine absolute artistry and commercial success?