How would you promote Yes?

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Altair
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How would you promote Yes?

Post: # 783Post Altair
Sun May 12, 2002 12:00 pm

Here's the scenario: you've been hired on as the promotion manager of Yes. They have a new album coming out and it's your job to promote the band and their work. I imagine this scenario could include a tour. So, what would you do?

If you want, discuss how you would have promoted Magnification.

I, for one, would like to see a concert broadcast on PBS or larger network.

Any other ideas out there? We have some great minds here and maybe someone can brainstorm a clever idea. If the guys frequent this site, perhaps they might try something we mention.

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Post: # 19826Post fragilesi
Sun May 12, 2002 3:23 pm

I think I'd try to find a multi-millionaire Yes fan to donate money to give me the kind of budget that would give the album a chance of selling!

Simon.

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Post: # 19835Post OB1kenOB
Sun May 12, 2002 9:15 pm

how is this for a publicity stunt...

set up a sound system on the back of a flatbed truck.
(would be great if it could be something close to the self-contained concert vehicle in roger dean's "views".

commision a hot air ballon shaped like a big "yessong"

set out on a week-long mini-tour of maybe 5 stops.

here is the kicker...
every morning the balloon lifts off with YES on board
the sound-truck is the chase vehicle
where-ever the wind takes them by evening is the suprise concert location.

ballon lands, truck pulls up, free YES concert (scaled down to fit the situation of course)
to offset a little of the cost, film the whole adventure for a DVD,
and of course sell lots of t-shirts, cd's, merchandise, at each stop.

later for the real tour, inflate the ballon a fly it tethered above each show.


<hr>"That which you are seeking is causing you to seek!"

Altair
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Post: # 19838Post Altair
Sun May 12, 2002 11:10 pm

Yeah, that is a killer idea!! I really like that one. A simple and basically inexpensive stunt like that would generate its own media, in mass amounts. Plus, it would be a lot of fun.

BTW, I'd have to be a fanatic fan chasing that balloon.<img src=pix/icon_yes_yes.gif border=0 align=middle>

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Post: # 19842Post N2yes
Sun May 12, 2002 11:52 pm

<font color=red><font face='Papyrus'>This is a really insightful question here, Altair. No question, I too, like the idea of a hot air balloon but serving a somewhat different end. Instead of the "play-where-you-land" notion which would really not be a feasible undertaking, have it fly at acceptably low levels across the sky in each major city the day before and the day of each concert. The YES logo would have to be really huge to be easily seen by everyone on the ground. The band would likely never subscribe to the idea of 'floating' around every city so, maybe the fans could have a chance to ride in it by having won a radio-sponsored contest ( a dual-purpose promo stunt ). Of course, an experienced balloonist would have to be contracted out. If there were no media accompaniment to this endeavor, people would simply look up in the sky to see a balloon flying over with a big "YES" on it. Those not in the know would think it was a promo gig for condoms or something.

Secondly, I would obtain permission from the band to have mall displays set up announcing their arrival, probably a week in advance. Here, various selections from their catalogue ( predominantly MAG ) could be played over really nice systems inside malls and really heighten the exposure component. Pictures as well as CD's and collectibles could be made available to round out the event. If the band chose to, they could also make appearances at such locations, brief ones, just long enough to sign a few autographs maybe or just show the colors so to speak. this maybe wishful thinking but let me tell ya, they NEED the exposure and certainly deserve it. Even visits to small college towns ( small towns, not colleges )could promote both a greater level of awareness as well as excitement.

Thirdly, I would generate a media blitz, primarily through the internet, that would herald their arrival at certain locations. Let's face it, Ticketbastard is not my idea of promotion, either direct or indirect. Radio has certainly not proven to be much of a friend but, as much as I hate to say it, a few shots of "Don't Go" over the local radio station would get some quick attention ( not my choice mind you, but it does have universal appeal ).

Yes, this would cost a few dollars. However, other than a few snipets here and there, I detect very few trumpets announcing the arrival of our mutual heroes. Both old and new fans need to be made aware of the imminent tour. This will take alot more than just an announcement at YESworld and word of mouth spread by devotees.

IMHO, this could help make the difference between an entrance like that of a lion compared with that of a sheep.

</font id='Papyrus'></font id=red><img src=pix/icon_yes_yes2.gif border=0 align=middle><img src=pix/icon_yes_talis.gif border=0 align=middle>

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Post: # 19851Post guilddigger
Mon May 13, 2002 12:40 am

<font face='Comic Sans MS'>if i had a nice pile of cash, payola!</font id='Comic Sans MS'>

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Post: # 19868Post perpetualchanger
Mon May 13, 2002 4:45 am

<BLOCKQUOTE id=quote><font size=1 face="Verdana, Arial, Helvetica" id=quote>quote:<hr height=1 noshade id=quote>
<b>N2yes wrote:</b>
<font color=red><font face='Papyrus'>Of course, an experienced balloonist would have to be contracted out. If there were no media accompaniment to this endeavor, people would simply look up in the sky to see a balloon flying over with a big "YES" on it. Those not in the know would think it was a promo gig for condoms or something.
</font id='Papyrus'></font id=red><hr height=1 noshade id=quote></font id=quote></BLOCKQUOTE id=quote>

<img src=pix/jestera.gif border=0 align=middle><img src=pix/jestera.gif border=0 align=middle><img src=pix/jestera.gif border=0 align=middle><img src=pix/jestera.gif border=0 align=middle><img src=pix/jestera.gif border=0 align=middle><img src=pix/jestera.gif border=0 align=middle><img src=pix/jestera.gif border=0 align=middle><img src=pix/jestera.gif border=0 align=middle><img src=pix/jestera.gif border=0 align=middle><img src=pix/jestera.gif border=0 align=middle><img src=pix/jestera.gif border=0 align=middle><img src=pix/jestera.gif border=0 align=middle><img src=pix/jestera.gif border=0 align=middle><img src=pix/jestera.gif border=0 align=middle><img src=pix/jestera.gif border=0 align=middle><img src=pix/jestera.gif border=0 align=middle><img src=pix/jestera.gif border=0 align=middle><img src=pix/jestera.gif border=0 align=middle><img src=pix/jestera.gif border=0 align=middle><img src=pix/jestera.gif border=0 align=middle>

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Post: # 19895Post IngnoZac
Mon May 13, 2002 7:06 am

I don't know what I'd do, but I do know <b>where</b> I would!!! <img src=pix/icon_smile_big.gif border=0 align=middle>
You know South America has a huge fan base of prog-rock. The pity is that hardly ever we get any prog-star down here.

Renato

<hr><i>He seemed like his normal self, though it's hard for me to say what normal was for him.</i>

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Post: # 19906Post Yesmam
Mon May 13, 2002 11:00 am

I don't know much about promotion, but their slogan could be "JUST SAY <img src=pix/icon_yes_yes.gif border=0 align=middle>"

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Post: # 19915Post Altair
Mon May 13, 2002 2:12 pm

This might be a cheesy idea...but how about some commercials. Yes music could be the the "catchy" tune to a cool commercial. People watch shitloads of TV and commercials are catchy.

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Post: # 20130Post Altair
Wed May 15, 2002 8:58 am

The only other idea I have at this point is for Yes to tour with another big band. I know this might drive up ticket prices, and I know some of you don't have the stamina for 2 performers, but I think it is another way for them to push their music on non-Yes fans.

Who could they tour with? U2 would have been an excellent choice. Yeah, they would be the opener, but big deal. As long as they still played 2.5 hours, I'd be a happy camper.

A spin-off idea of this would be to have a progressive tour, which could include other "progressive" bands of the modern era, such as Dream Theater, Spock's Beard, etc...
I'm not too fond of that idea, but I'd still be delighted to see those bands open for Yes.

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Post: # 20220Post YesJo
Thu May 16, 2002 1:04 am

I just wish they could get on the d--- radio. All kinds of stations could advertise Yes, oldiess, classic rock, rock of 70's, 80's 90's, top 40, whatever, just advertise, advertise, advertise.

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Post: # 20265Post Yeswhole
Thu May 16, 2002 8:46 am

You can't promote them to the general public. It is too late for that. What 30 year old bands get promoted. New bands get promoted to keep the industry going. Yes can make a good living with its current fan base. So I would have them quit trying for a radio song and just do their thing geared to the current fan base.

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Post: # 20267Post Altair
Thu May 16, 2002 9:35 am

<BLOCKQUOTE id=quote><font size=1 face="Verdana, Arial, Helvetica" id=quote>quote:<hr height=1 noshade id=quote>
<b>Yeswhole wrote:</b>
You can't promote them to the general public. It is too late for that. What 30 year old bands get promoted? <hr height=1 noshade id=quote></font id=quote></BLOCKQUOTE id=quote>

Remember Santana's big success a couple of years ago?

"It can happen."

I'm not saying it will, and I'm not even saying that it should be. Generally, I agree with you; they should do what they do best and not try to make a "radio" song.

However, we all, somewhere in our heart of hearts, wished that others were aware of their excellence. Well, I guess there are a percentage of fans that think their work in the last 20 years is mediocre at best. But, most of us support their newer work, and I try to turn people on to their music from time to time.

I just want to share. Don't you?

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Post: # 20311Post YesJo
Thu May 16, 2002 9:10 pm

Yes, Altair, I do want to share, I want people to understand the genius of this band, it is just that, that puzzles me, why don't other people understand how incredible this music is? Why is it a select few that appreciate it? Why us and not the rest? When will they be recognized for their talent? And what do you think makes us so special as to realize it and grasp it and love it?

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Post: # 20327Post guilddigger
Thu May 16, 2002 10:57 pm

<BLOCKQUOTE id=quote><font size=1 face="Verdana, Arial, Helvetica" id=quote>quote:<hr height=1 noshade id=quote>
<b>YesJo wrote:</b>
Why us and not the rest? When will they be recognized for their talent? And what do you think makes us so special as to realize it and grasp it and love it?
<hr height=1 noshade id=quote></font id=quote></BLOCKQUOTE id=quote>
<font face='Comic Sans MS'>because dear jo, we are the chosen few, gifted with a broader mind than the ignorants not clever enough to understand yes music. we´re waiting for the day when yes, in the moorglade mover, will pick us all up and sail away among our dreams to a new, better place (do we get to name it?)where yesfans can live in peace and harmony and not be bothered by duran duran fans and yes play a three hour show everyday. we are one and we are refugees. i am waiting, are you ready? <img src=pix/jestera.gif border=0 align=middle>






</font id='Comic Sans MS'>

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Post: # 20417Post yeskat
Fri May 17, 2002 12:42 pm

<BLOCKQUOTE id=quote><font size=1 face="Verdana, Arial, Helvetica" id=quote>quote:<hr height=1 noshade id=quote>
<b>guilddigger wrote:</b>
<font face='Comic Sans MS'>because dear jo, we are the chosen few, gifted with a broader mind than the ignorants not clever enough to understand yes music. we´re waiting for the day when yes, in the moorglade mover, will pick us all up and sail away among our dreams to a new, better place (do we get to name it?)where yesfans can live in peace and harmony and not be bothered by duran duran fans and yes play a three hour show everyday. we are one and we are refugees. i am waiting, are you ready? <img src=pix/jestera.gif border=0 align=middle>
<hr height=1 noshade id=quote></font id=quote></BLOCKQUOTE id=quote>

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

Good one, guild!<img src=pix/jestera.gif border=0 align=middle>


I think what is needed is to invest some $$ into some t.v. commercials for their album AND concerts. I've seen some attractive commercials advertising the albums of others artists. Anyone knows that t.v. and radio are the way into the consumer's home! Build them up the same way U2 has been built up as a band interested in the world's problems. YES music is just as spiritual, if not more. Build them up as the classic rock band still together after 30 years -- a big deal is being made about Aerosmith. Why not YES? What is the difference between the two bands? YES has more talent, IMO> The difference is PROMOTION! Unfortunately, that's what it takes nowadays. Even more so than talen itself! <img src=pix/icon_yes_yes.gif border=0 align=middle>

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Post: # 20428Post theproffet
Fri May 17, 2002 2:57 pm

<font color=blue>Altair, the idea for broadcasting Yes did work well for the Masterworks tour--PBS played the ladder tour HOB, and the attendance grew a lot. But I'd try for a cable show--Bravo does a "songwriters" program. So far I've seen the Deb Harry & Chris Stein, and Ann and Nancy Wilson. Pretty damn boring--Jon, Steve, and Chris could do a lot better!

Plus, I have the feeling that if you could get Damian and Jade to move back home, "The Andersons" could play well on MTV. Jon deals with dog poop, trash bags, and family right? If you had a camera crew follow him around backstage, I'm betting he'll tumble off a chair eventually . . .</font id=blue><img src=pix/icon_smokin.gif border=0 align=middle>

<hr><font color=red> "I woke up this morning, and the sun was gone, turned on some music to start my day, and lost myself in a familiar song, I closed my eyes, and I slipped away . . '</font id=red>

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Post: # 20430Post Ed1909
Fri May 17, 2002 3:00 pm

<BLOCKQUOTE id=quote><font size=1 face="Verdana, Arial, Helvetica" id=quote>quote:<hr height=1 noshade id=quote>
<b>theproffet wrote:</b>
If you had a camera crew follow him around backstage
<hr height=1 noshade id=quote></font id=quote></BLOCKQUOTE id=quote>

I bet the tepee wpuld be off limits though! (BTW, does he still do that?)

<hr>High vibration go on...

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Post: # 20485Post Yeswhole
Fri May 17, 2002 11:58 pm

<BLOCKQUOTE id=quote><font size=1 face="Verdana, Arial, Helvetica" id=quote>quote:<hr height=1 noshade id=quote>
<b>Altair wrote:</b>
<BLOCKQUOTE id=quote><font size=1 face="Verdana, Arial, Helvetica" id=quote>quote:<hr height=1 noshade id=quote>
<b>Yeswhole wrote:</b>
You can't promote them to the general public. It is too late for that. What 30 year old bands get promoted? <hr height=1 noshade id=quote></font id=quote></BLOCKQUOTE id=quote>

Remember Santana's big success a couple of years ago?


"It can happen."

I'm not saying it will, and I'm not even saying that it should be. Generally, I agree with you; they should do what they do best and not try to make a "radio" song.

However, we all, somewhere in our heart of hearts, wished that others were aware of their excellence. Well, I guess there are a percentage of fans that think their work in the last 20 years is mediocre at best. But, most of us support their newer work, and I try to turn people on to their music from time to time.

I just want to share. Don't you?
<hr height=1 noshade id=quote></font id=quote></BLOCKQUOTE id=quote>
The only reason Santana got the success is that he employed a bunch of folks who were young and currently popular - a stroke of genius. If YES could just duo with Brintany Spears and the Backstreat boys they would also be wildly successful. Santana would never have done it on strickly his own merit in this day and age.

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Post: # 20487Post Yaddict
Sat May 18, 2002 1:13 am

<BLOCKQUOTE id=quote><font size=1 face="Verdana, Arial, Helvetica" id=quote>quote:<hr height=1 noshade id=quote>
<b>Yeswhole wrote:</b>
If YES could just duo with Brintany Spears and the Backstreat boys they would also be wildly successful. Santana would never have done it on strickly his own merit in this day and age.
<hr height=1 noshade id=quote></font id=quote></BLOCKQUOTE id=quote>

Wow!

I wouldn’t compare Dave Mathews, Lauryn Hill, Rob Thomas, Mana, or Eric Clapton to Britney Soda or Backstreet Toys.

In the same way that they collaborated with Larry Groupe, they could collaborate with talented well-known younger artists. Tom, Igor and Billy are all young and talented but aren’t stars on their own.

Unfortunately Progressive music is so insulated from the rest of the music world.
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Post: # 20493Post psychopomp95
Sat May 18, 2002 3:05 am

<BLOCKQUOTE id=quote><font size=1 face="Verdana, Arial, Helvetica" id=quote>quote:<hr height=1 noshade id=quote>
<b>Yaddict wrote:</b>
I wouldn’t compare Dave Mathews, Lauryn Hill, Rob Thomas, Mana, or Eric Clapton to Britney Soda or Backstreet Toys.

In the same way that they collaborated with Larry Groupe, they could collaborate with talented well-known younger artists. Tom, Igor and Billy are all young and talented but aren’t stars on their own.
<hr height=1 noshade id=quote></font id=quote></BLOCKQUOTE id=quote>

Agreed, those artists/singers are DEFINITELY more talented than the groups that just dance around and lip sync! But Santana also admitted that the whole 'Supernatural' album was done as a deliberate stab at commercial appeal, so there was a little bit of 'money-chasing' involved. I still respect him a lot, despite that!
Part of the problem is the whole stigma associated with Yes (still)... Santana has always had 'critical respect', and of course, a lot of younger musicians nowadays are VERY careful who they namecheck in case anyone could use it against them... and I really don't know ANY big-name band today who cites Yes as an influence, or even just as a band that they liked growing up! It's a shame... <img src=pix/icon_smile_dissapprove.gif border=0 align=middle>

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Post: # 20494Post Yaddict
Sat May 18, 2002 3:54 am

<BLOCKQUOTE id=quote><font size=1 face="Verdana, Arial, Helvetica" id=quote>quote:<hr height=1 noshade id=quote>
<b>psychopomp95 wrote:</b>
Part of the problem is the whole stigma associated with Yes (still)... Santana has always had 'critical respect', and of course, a lot of younger musicians nowadays are VERY careful who they namecheck in case anyone could use it against them... and I really don't know ANY big-name band today who cites Yes as an influence, or even just as a band that they liked growing up! It's a shame... <img src=pix/icon_smile_dissapprove.gif border=0 align=middle>
<hr height=1 noshade id=quote></font id=quote></BLOCKQUOTE id=quote>

I have always wondered about Trent Reznor. A lot of critics have detected his “true” roots in 70’s prog. I don’t think it is a coincidence that he used “The Fragile” as the name for his last studio album. What about Billy Corgan? Smashing Pumpkins sounded like YES meets Grunge to me. Tori Amos is another high profile name that I don’t think is that far from YES. “To Venus and Back”, her double album is quite progressive in a very modern way. I’ve always wondered what YES would sound with the addition of a female voice.

But you are right. Working with YES is probably still a liability for any popular artist nowadays.
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Post: # 20496Post psychopomp95
Sat May 18, 2002 4:13 am

What's frustrating is that SO many other prog bands do get cited (besides Pink Floyd of course): Trent Reznor and Billy Corgan have both said they're really big Rush fans, as have SO many others who I can't think of right now; and Tool have mentioned Rush AND King Crimson (or at least Maynard James Keenan has) as bands they really like, but I have yet to hear any of them mention Yes (or Emerson Lake Palmer for that matter)... strange isn't it? It's likely because KC and Rush were always a bit more rooted in rock, whereas Yes and ELP sometimes get WAY further from it, for better or worse!

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Post: # 20502Post Ed1909
Sat May 18, 2002 5:28 am

<BLOCKQUOTE id=quote><font size=1 face="Verdana, Arial, Helvetica" id=quote>quote:<hr height=1 noshade id=quote>
<b>Yaddict wrote:</b>
I’ve always wondered what YES would sound with the addition of a female voice.

<hr height=1 noshade id=quote></font id=quote></BLOCKQUOTE id=quote>

I seem to remember a thread about that in the distant past. At the time, I thought Judie Tzuke would be okay, but now I've heard Christina of Magenta www.magenta-web.com No mp3s at the website - I think at audiogalaxy you'd need to look under magenta-revolutions or something similar


<hr>High vibration go on...

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